Many innovative sports streamers are looking to expand opportunities for interactive sports experiences, including those that connect viewers in the venue with those watching at home. Often the creativity is there and so is the tech, but in leagues like the NHL, NBA, NASCAR, broadcast rights are the roadblock, as Next League SVP Strategic Solutions Tim Brady explains in this discussion with VideoRx's Robert Reinhardt at Streaming Media Connect.
04 Feb 2025
How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated debate Streaming Media Connect featuring Paramount's Jarred Wilichinsky, Victory+'s Narendra Nag, Index Exchange's Rob Hazan, and FanServ's C.J. Leonard.
26 Jan 2025
Although quality of service (QoS) and quality of experience (QoE) are critical to successful VOD and live streaming delivery, the metrics used and the workflow challenges are different for live. YouTube's Sean McCarthy and Paramount's Nishant Sirohi enumerate the differences and the key strategies for succeeding with live when the stakes are high in this conversation with PADEM Media Group's Allan McLennan at Streaming Media Connect.
20 Jan 2025
In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday Night Football with the promise of "persons-level granularity" for live stream ratings. As it moves beyond Amazon, how will the rest of the streaming world and its advertisers react? Warner Bros. Discovery's Dan Trotta, Vevo's Natasha Potashnik, and Revry's Damian Pelliccione share their thoughts with Advertiser Perceptions' Erin Firneno in this timely clip from Streaming Media Connect 2024.
16 Jan 2025
For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.
03 Feb 2025
The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.
24 Jan 2025
As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.
21 Jan 2025
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.
02 Dec 2024
Sponsored by: The Weather Company
24 Jan 2025
Sponsored by: AMD
10 Dec 2024
Sponsored by: Softvelum
18 Sep 2024
Sponsored By: Signiant
09 Jun 2022